Comparison Charts

 Comparison Charts

Comparison charts are an effective way to compare different products and highlight specific qualities of one product over another. As with any marketing technique, there are many approaches to present the information through design. With effectively constructed charts visitors can get important information in visual and textual form that leads visitors to choose the best rated product. Experience and tests shows that if visitors trust and feel comfortable with the website it is 90- 95% likely visitors will buy the top rated product. This article lists many different samples of charts that compare and rate products in different layouts, dimensions, visual techniques and categories. Some charts are very impressive and some are simply amateurish. But all these charts rate products and lead the visitor to *the best choice*. How to rate products Horizontal approach Horizontal approach - Products are compared against each other, one pill against another pill or device with another similar device (SizeGenetics versus PenisPlus or MaxExtender). Usually a comparison is made between 3 to 5 products, this is the critical amount of information the visitor can receive and understand correctly. Less is more. The same applies to claims that state that the review website has reviewed 50 pills on the market or 20 exercise programs. It is unrealistic and may raise doubts. Stay with less - less is more. A mini-horizontal approach compares similar products - but just one or two elements of each product, for example, ingredients. Ingredients can be compared showing that current product has more *good* ingredients than others or the opposite, for example, showing pills without Yohambin verses an other that has it and state *how bad it is if pills contains such a dangerous ingredient*. This shows the website owners knowledge and that he cares about potential customer. Vertical approach A vertical approach is the comparison of totally different methods, for example, pills versus exercises, surgery, pumps and devices. This technique is great because it significantly highlights one type of product over another, showing significant benefits or disadvantages. This will help visitors to choose the best product type.

After that is done the top method or product can be compared using horizontal approach to different products of this type. This will give a double top rating to this product as it was number one in vertical and horizontal ratings.