Introduction This guide will explain what you need to do in order to create successful website and market it effectively. We will explain all the processes of creating a site that sells, increasing the amount of visitors and making serious money promoting online.
Plan your Attack Before submitting a design request to MN, or building your own site, the first step is to understand your options when creating your site. The kind of site you choose to build will be governed by your sales strategy. What, Who, How? It is very important to gain a clear understanding of exactly how and what you want to promote before planning your website. What will you sell? Who are you targeting? What kind of approach will you take? Once you have a good idea of these you will know what kind of site to create. For example if you create a site from a “typical users experience” perspective, tracking the day to day progress of a weight loss product then a blog approach could work well. If you plan to review a few products and present lots of information on the subject then a static review site would be best. Read on to learn more on the various types of site: Blogging services You can create a site using blogs with free services like blogger.com, wordpress.com or a paid blog service like typepad.com. Blogs by their nature are great for attracting traffic and funneling further to visitors to review sites or feeder sites. The key function of a blog is to publish information on a regular basis easy and quickly, with little or no technical knowledge. A drawback of free blogs is that they can create problems for marketers because the service reserve rights to deleting your blog if it is considered inappropriate to their guidelines. For example, they can close your blog if it is considered too commercial – ie, filled with affiliate links or banners. It’s a different situation when using a paid blog. Paid blog services will be friendlier to affiliate related content than free blogs. Paid blogs are a great solution if you are not able to do any technical tasks except than typing in a program like MS Word. For these who more advanced users, you can configure the blog to upload to your regular site’s hosting account; however it is not the best option.
Own hosted blog This solution is far better than having a blogging service uploading the blog to your site. You do not have to give out your FTP information, and if you have a hosting account for your website you can have your own blog installed there. You can use all the customization features available which probably would be very limited on a blogging service. A great blog software to install is WordPress. They have a free blogging service at WordPress.com as well as offering individual free blog installations that anyone can install on own hosting account.
your website you can have your own blog installed there. You can use all the customization features available which probably would be very limited on a blogging service. A great blog software to install is WordPress. They have a free blogging service at WordPress.com as well as offering individual free blog installations that anyone can install on own hosting account.
Content Management Systems (CMS) CMS represents another alternative to blogs and regular websites. It usually will require at least some HTML knowledge. CMS allows you to separate your visual presentation from your content. This method allows you to achieve some key features: • Automated Templating: Apply templates to new and existing content – make changes from one central place that will change the look of the entire site
Easily editable content: By separating the visual elements from the content - it is easier to manipulate the site. Many CMS applications including simple to use WYSIWYG editing tools. • Standard web upgrades: CMS solutions can be updated with new features and keep your site up to date with web standards If your hosting provides the CPanel option then there are several CMS solutions to try out. A popular CMS solution is Joomla. We only recommend this option if you already know how to work with CMS.
Summary The best option is to create a normal static website and in addition add a blog. This would ensure your site gets indexed, ranks well in search engines and would allow you to publish new content easily in future. If you have the knowledge or the time to learn you can use CMS. Another option would be to create a simple static website, a free blog or a paid blog. All these options except paid blogs should be hosted under your own domain name. The last and most basic option would be to use a free blogging services but as we mentioned before – it’s a little risky for affiliate marketing so make backups of your posts. Domain name In this section we will talk about picking right domain name. Since domain names are so cheap now there’s no excuse not to have one. At less than 10$ per year they can be registered at GoDaddy. So far this is most popular domain registration service and is very simple to use. When selecting domain names, the most popular is the .com extension and will probably be the most difficult to find available. Other extensions like, .org, .net, .info and .co.uk would be your next best options. Of course all country specific domain extensions are acceptable as well. First of all, domain names should be short and give a clear idea what the site is about. Such as www.dietsitereviews.com www.weightlossproducts.com www.enhancementdevice.com etc. Your domain name usually can contain of generic keyword and extras word like: tips, reviews, info, advice, faq, deals, 101 etc It’s recommended to avoid using too many words in name, e.g.: www.thisisthebestweightlossproductlist.com
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