Search Engine Optimization (SEO)

 What is SEO?

 SEO is the process of improving web pages so they rank high in search engines for a specific keyword phrase. SEO is divided in two categories: on-page optimization and off-page optimization. On-page optimization it refers to every method you use that change the page code; off-page optimization equals link popularity (more on this later)

Choosing the right keywords

 The center of optimization are the keyword phrase(s) for which you want a high ranking in search engines result pages (SERP’s). When you choose you keyword phrase you must take in consideration primarily your market (they must reflect what you sell) , the number of searches for it and the competition for that particularly keyword phrase. 

Many may try to optimize for “penis” due to its large number of searches. The problem with this keyword (other then the competition for it) is that is not targeted for your market, the people searching for this keyword might look for penis health related sites. Even “penis enlargement” isn’t going to bring the targeted traffic that “penis enlargement exercises” or “natural penis enlargement” will. There are many other terms related to your market and, once they are found, an analysis of the competition and the searches for each term must be done in order to determine an optimal report between how competitive a keyword phrase is and how hard is to attain a top 10 position for it in SERP’s.

Keyword research tools  

Best research keyword tool is WordTracker (www.wordtracker.com). By entering a keyword related to your market is shows other related terms (singular and plural) and it analyzes the competition for every one of them.